In 2013 361º, a shoe brand in China launched a program called One Cares One in efforts to give every barefoot child in China a brand new pair of shoes. When a consumer buys one pair of shoes from 361º, another pair is donated. 

The Problem: After conducting research,
we came away with the insight that the brand is well known but consumers aren't purchasing the shoes because they don't think it's cool.

The Solution: 3 designers design a line of shoes called The Onesº. For every pair sold, 361º will donate 1,000 pairs of shoes.

1,000 limited edition The Onesº shoes total
¥6,000 ($1,000) for a pair
1,000,000 kids with a pair of new shoes

In addition, a new line of shoes called
The Onesº Classic where created for
a buy 1, donate 1 purchase. 

Client: Student Competition 
Studio: One Show China Youth Creative Workshop
Role: Design, Art Direction
Year: 2015
Award: Bronze Pencil

shoes_0000_ai weiwei

More Fun Awaits

CoralApp Design

ChevroletDigital Ads

Goodwill DetroitEmail Campaigns

361 ShoesOne Show China Youth Competition

The Home DepotMicrosite Design

Bright Side DentalSocial Media

IllustrationsDoodles and Such

Motion GraphicsMotion Design

LogosLogos • Copyright 2021 Ka Lee • Linkedin