In 2013 361º, a shoe brand in China launched a program called One Cares One in efforts to give every barefoot child in
China a brand new pair of shoes. When a consumer buys one pair of shoes from 361º, another pair is donated.
The Problem: After conducting research, we came away with the insight that the brand is well known but consumers aren't purchasing the shoes because they don't think it's cool.
The Solution: 3 designers design a line of shoes called The Onesº. For every pair sold, 361º will donate 1,000 pairs of shoes.
1,000 limited edition The Onesº shoes total
¥6,000 ($1,000) for a pair
1,000,000 kids with a pair of new shoes
In addition, a new line of shoes called The Onesº Classic where created for a buy 1, donate 1 purchase.
Awarded One Show Bronze Pencil
One Show China Youth Creative Workshop
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